Case Studies
Deep dives into selected projects and their impact.
EMC² – Customer Centricity in a Digital Era
Explore how EMC Corporation transformed its customer strategy through digital transformation, achieving 99% retention rate and scaling customer-centricity in a digital-first world.
Starbucks – Scaling Service Without Losing Soul
Explore how Starbucks balanced rapid expansion with maintaining its premium customer experience, achieving 25% YoY revenue growth while reinvesting in service quality.
Virgin Mobile USA – Pricing Disruption for a Generation Ignored
Discover how Virgin Mobile USA disrupted the mobile market by targeting underserved youth with transparent pricing and cultural relevance, aiming for 1M subscribers in year one.
Dolby Laboratories – Entering Broadcast with Precision
Case study of how Dolby Laboratories strategically positioned and priced its LM100 Broadcast Loudness Meter to solve widespread audio issues while building a scalable foothold in the fragmented broadcast market.
EFI, Inc. – Redesigning Sales Strategy Without Losing Momentum
Case study of how EFI evolved its sales compensation and organizational model to increase performance and reduce OEM dependency while maintaining its high-performing team culture.
Cyworld – Redefining Value in a Saturated Social Network
Case study examining how Cyworld navigated the challenges of sustaining growth and engagement in a saturated market while transforming its business model to compete in an evolving digital landscape.